Established in 1996 and developed over 12 years by Phil and Belinda Turnbull, Just Comfort Shoes was originally based in Maroochydore. It moved to its current location at 155 Brisbane Road, Mooloolaba in 2002.
In 2009, mother and son Lynda and Ross Wilkinson took ownership of the business and gave the store a fresh, modern look with a re-designed interior and displays.
Lynda combined two shop leases to double the floor space, expanding the showroom and stock to provide a wider choice of comfortable shoe brands and styles for the store's growing customer base.
The experienced staff working under Lynda's guidance when she sold the footwear store in early 2017 have stayed on with new owners Ja mes and Inger Bre knell.