Established in 1996 and developed for more than 12 years by Phil and Belinda Turnbull, Just Comfort Shoes was originally based in Maroochydore. It moved to its current location at 155 Brisbane Road, Mooloolaba, in 2002.
In 2009, mother and son Lynda and Ross Wilkinson took ownership of the business and gave the store a fresh, modern look with a re-designed interior and displays.
Lynda combined two shop leases to double the floor space, expanding the showroom and stock to provide a wider choice of comfortable shoe brands and styles for the store's growing customer base.
The experienced staff working under Lynda stayed on when she sold the store in early 2017 to James and Inger Brecknell, who have grown the business with new brands, an online store, free shipping for online and phone orders, and a program of pop-up shops at retirement villages.